Privacy Policy

Last updated: May 21, 2026

American Fire Safety Supply LLC ("AMFSS," "we," "us," or "our") operates buyfirestop.com and amfss.com. This Privacy Policy explains what personal information we collect, how we use it, and your rights. We take privacy seriously and do not sell your personal data.

1. Information We Collect

Information you provide directly:

• Quote and order support information: name, company name, email address, phone number, requested products, quantity, application notes, deadline, and billing or delivery details if you provide them.
• Payment and billing information: payment method type, invoice details, purchase order details, or billing information when needed for an accepted quote or order. We do not store full card numbers.
• Communications: messages you send us via email, quote forms, contact forms, or support channels.
• Tax exemption documents: if you provide a tax exemption certificate, we retain a copy for compliance purposes.

Information collected automatically:

• Log data: IP address, browser type, pages visited, referring URL, and time of visit.
• Cookies and similar technologies: session identifiers, preferences, and analytics data. See our Cookie Policy for details.
• Device information: device type, operating system, and screen resolution.

Information from third parties: We may receive address validation, fraud screening, delivery, billing, or business-contact information from service providers when needed to respond to a request or support an order.

2. How We Use Your Information

We use your information to:

• Review quote requests, answer product questions, and prepare formal quotes;
• Process accepted orders, arrange delivery, handle returns, and provide customer service;
• Send quote responses, invoices, order updates, delivery updates, and support responses;
• Maintain business records, request history, and order history;
• Comply with legal obligations, including tax reporting and record-keeping;
• Detect and prevent fraud and unauthorized transactions;
• Improve our website, product listings, and customer experience;
• Send promotional emails about products, promotions, or industry news only if permitted by law and your preferences.

We do not use your data for automated decision-making that produces legal or similarly significant effects without human review.

3. Legal Basis for Processing

We process your data on the following bases:

• Contract performance: to respond to quote requests, support accepted orders, and provide requested services;
• Legal obligation: tax records, fraud prevention, and regulatory compliance;
• Legitimate interests: improving our business, preventing abuse, and communicating with existing customers;
• Consent: for marketing communications or non-essential cookies where consent is required by applicable law.

4. Who We Share Your Information With

We share personal data only as necessary to run our business:

• Hosting, form, and CRM service providers: help operate the website, receive quote requests, manage customer communications, and maintain business records.
• Billing and financial service providers: help create invoices, process accepted payments, and maintain accounting records.
• Shipping carriers and freight providers: receive name, address, and contact information when needed to deliver accepted orders.
• Email service providers: used to send transactional, support, and permitted marketing emails.
• Analytics providers: receive anonymized or pseudonymized usage data. See our Cookie Policy.
• Accountants and legal advisors: may access records as needed for compliance, auditing, or legal matters, under confidentiality obligations.
• Law enforcement or regulators: when required by law, subpoena, or court order, or to protect our rights or the safety of others.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

5. Data Retention

We retain quote, order, transaction, and support records for as long as needed for business, tax, accounting, warranty, safety, and legal purposes. You may request deletion of your data subject to our retention obligations (see Section 7).

6. Data Security

We use industry-standard security measures including TLS encryption for data in transit and access controls to limit who can view customer data internally. No system is perfectly secure, and we cannot guarantee absolute security. If a breach occurs that affects your data, we will notify you as required by applicable law.

7. Your Rights

Depending on your location, you may have the right to:

• Access a copy of the personal data we hold about you;
• Correct inaccurate information;
• Delete your data, subject to our legal retention obligations;
• Opt out of marketing communications at any time via the unsubscribe link in any email or by contacting us;
• Port your data in a machine-readable format;
• Object to processing based on legitimate interests.

For California, Colorado, Virginia, Texas, and Connecticut residents, see our US State Privacy Rights page. For EU/UK residents, see our GDPR Privacy Notice.

To exercise your rights, contact us at legal@amfss.com. We will respond within 45 days unless a different timeframe is required by applicable law.

8. Children's Privacy

Our site and services are not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, contact us at legal@amfss.com and we will promptly delete it. This site is intended for business and adult consumers purchasing industrial safety products.

9. International Visitors

AMFSS is based in the United States. If you access our site from outside the US, your data will be transferred to and processed in the US. EU and UK visitors should review our GDPR Privacy Notice for additional rights and transfer safeguards.

10. Changes to This Policy

We may update this Privacy Policy periodically. The "Last updated" date reflects the most recent revision. Significant changes will be communicated by email to affected customers where feasible.

11. Contact

Privacy questions or requests:
legal@amfss.com
American Fire Safety Supply LLC
United States